Experienced marketers who stay close to the work.
We help you make better marketing decisions and turn them into work that gets done.\nYou work directly with the people who understand strategy, know what good execution looks like and won't disappear after the first meeting.
Senior marketing experience, built for growing businesses.
We’re a small team of experienced marketers who have built brands, launched products, led marketing teams and helped businesses find their next stage of growth.
We work with startups, scale-ups and established businesses that need clearer direction, stronger marketing or experienced people to help deliver the plan.
Sometimes that means building a complete go-to-market strategy. Sometimes it means fixing the positioning, creating a marketing plan, launching a campaign or stepping in as a fractional marketing leader.
We meet you where you are and focus on the work that will make the greatest difference.
We won’t recommend more marketing simply to create more work. We’ll help you decide what matters, what can wait and what your team can realistically deliver.
Clear thinking. Practical work. No agency runaround.
We’ve worked inside the kinds of businesses we now support. We understand what it’s like to manage competing priorities, limited budgets, ambitious revenue targets and teams that are already stretched. That changes how we work.
- Senior people working directly on your business
- Clear recommendations you can understand and act on
- A plan based on your customers, goals and resources
- Practical support to turn decisions into delivery
- Honest advice, including when something isn’t worth doing
The people doing the thinking also do the work.
Every engagement is led by someone who has done the work before. You won’t meet a senior team during the sales process and then be handed over to people you’ve never spoken to.
President & CMO
Sue Foley
Sue has more than 20 years of experience building marketing teams, launching products and leading growth across global companies, SaaS businesses and startups. She works with founders and leadership teams to clarify where growth will come from, sharpen how the business goes to market and turn strategy into a plan people can execute. Sue is a certified go-to-market professional with deep experience across brand, product marketing, demand generation, sales enablement and marketing operations.
GTM Specialist & Fractional Leader
Lorri Randle
Lorri helps businesses build the marketing systems, plans and campaigns needed to create a stronger pipeline. She has built two seven-figure businesses and generated millions in influenced pipeline for B2B companies. Her work combines clear strategy with disciplined execution, helping teams focus on what will genuinely move the business forward.
Writer & Content Specialist
Jordan Wood
Jordan turns complex ideas into clear, useful content. His experience spans advertising, public relations and journalism, including editorial work for national publications. He writes thought leadership, campaign content, brand messaging and long-form material that sounds like the people and businesses behind it.
Marketing Operations Manager
Jay Addinsall
Jay keeps marketing work organised, moving and connected. He manages the systems, processes and day-to-day coordination behind campaigns and client projects. His structured approach helps teams stay on track, work faster and deliver without details falling through the cracks.
How to work with us
Choose the level of support that works for you.
You can work through the thinking yourself, bring us in to solve a specific marketing problem or talk to us if you’re not yet sure what you need.
Use our tools
Work through your go-to-market strategy, ideal customer profile or value proposition at your own pace using our guided tools.
Start with the free GTM Snapshot or choose a more comprehensive tool when you’re ready to go deeper.
Work with our team
Bring us in for a specific project, a focused 90-day program or ongoing fractional marketing leadership
We can lead the work, support your existing team or provide the specialist experience you’re missing.
Talk it through
If you know something needs to change but aren’t sure where to begin, book a call.
Tell us what’s happening in the business, what you’ve already tried and where you’re getting stuck. We’ll help you work out a sensible next step.
Let’s work out what will move your business forward.
Explore our services, start with a guided tool or talk directly with our team.