Sanguine Marketing Solutions
An executive desk with an open diagnostic report, pen and lilac notebook on a dark teal blotter

 

Senior marketing thinking, built into practical tools.

Work through the questions an experienced marketing leader would ask, make clearer decisions and leave with something you can use. No large consulting engagement required.

Take the free GTM Snapshot

5 minutes

TO FIND OUT WHERE YOUR GROWTH MIGHT BE BLOCKED.

GTM Blueprint

WHEN YOU NEED TO...

build a complete go-to-market plan.

THIS TOOL WILL...

Work through your market, customers, offer, positioning and route to revenue. You’ll receive a practical plan showing what to prioritise over the next 90 days.

Find out why growth is breaking before you spend more money fixing the wrong problem

The Blueprint gives your leadership team a structured way to test assumptions, compare perspectives and identify the constraint that deserves attention first. You'll leave with an evidence-backed diagnosis and three sequenced priorities for the next 90 days. It replaces much of the discovery and readout work that would normally take several consultant calls.

Five connected areas

  • 01Market and customer prioritiesWhere the business can realistically grow, which customers matter most and whether investment decisions reflect those priorities.
  • 02Positioning and demandWhether priority customers understand the offer, value the difference and have a reason to choose it.
  • 03Revenue motionWhether the way the business reaches, sells to and converts customers suits how those customers actually buy.
  • 04Customer valueWhether customers reach the promised outcome quickly enough, stay, and have a reason to expand.
  • 05Performance and alignmentWhether leaders agree on the plan, measure the right things and use evidence to make decisions.

Execution readiness is assessed across every area. A company can make the right strategic choice and still lack the ownership, data, capability or process to carry it out.

What you receive

  • A clear executive diagnosis
  • The most likely primary growth constraint
  • Contributing causes and commercial risks
  • Findings across the five GTM areas
  • The evidence supporting each conclusion
  • Where leaders agree and disagree
  • Contradictions and unsupported assumptions
  • Gaps in data and execution readiness
  • Three immediate priorities
  • Clear stop, start and fix recommendations
  • A sequenced 90-day plan with owners
  • Guidance on when further investment is justified

Why it's worth it

  • Avoid spending on the wrong fix
  • Replace several rounds of consultant discovery
  • Gather input from several leaders without more meetings
  • Expose disagreements that usually stay hidden
  • Understand which issue is doing the most commercial damage
  • Know what to prioritise and what to pause

One avoided bad hire, poorly chosen event or mistimed campaign repays the cost many times over.

Apply to build your GTM Blueprint

Free GTM Snapshot

WHEN YOU NEED TO...

find out where your growth plan may be falling short.

THIS TOOL WILL...

Answer a short set of questions and get a clear view of the parts of your go-to-market plan that may need attention.

Find where growth may be breaking

A focused 10-minute assessment across the core areas of go-to-market performance, giving you an initial view of the decisions that may be holding the business back. No sales call is required to see your result.

The Snapshot isn't a complete diagnosis or an action plan. Its value is a clearer starting point.

Take the free GTM Snapshot

What it helps you do

  • See which parts of the GTM system look strongest and weakest
  • Identify the likely areas of friction
  • Recognise when the visible problem has a different underlying cause
  • Decide whether a deeper diagnosis is warranted
  • Avoid jumping straight into another campaign, hire or platform

ICP Builder

WHEN YOU NEED TO...

get clear on the customers you should target.

THIS TOOL WILL...

identify the companies most likely to buy, succeed and deliver long-term value, then build an ideal customer profile your marketing and sales teams can use.

Know which customers deserve your attention

Identify the customers you're best placed to win, serve and grow, then use that evidence to make clearer decisions about product, marketing and sales.

Stop treating every possible customer as a priority.

Apply to build your ICPTry ICP Snapshot free

What it helps you do

  • Identify the customer groups where you have the strongest right to win
  • Compare segments on commercial value, fit and future opportunity
  • Recognise which customers are expensive or difficult to acquire and serve
  • Define the firmographic, behavioural and situational traits that matter
  • Separate the ideal customer profile from individual buyer personas
  • Identify poor-fit customers and useful disqualifying signals
  • Test whether product, marketing and sales priorities support the chosen ICP

What you receive

  • A clearly defined primary ICP
  • Secondary and emerging segments
  • Poor-fit characteristics and disqualifiers
  • Shared problems and buying conditions
  • Evidence supporting the selection
  • Assumptions that still need validation
  • Where to focus product, marketing and sales investment
  • Practical criteria for qualifying future opportunities

Value Proposition Builder

WHEN YOU NEED TO...

give customers a stronger reason to choose you.

THIS TOOL WILL...

Work through what your customers care about, where you create value and how you compare with the alternatives. Leave with a value proposition your team can use across marketing and sales.

Give customers a clear reason to choose you

Turn what you know about your customers, offer and competition into a value proposition that is specific, credible and commercially useful.

If your competitors could use the same words, you haven't found your difference yet.

Apply to build your Value Proposition

What it helps you do

  • Define the customer and buying situation the proposition is for
  • Identify the problem customers consider urgent enough to solve
  • Clarify the outcome customers value most
  • Understand the alternatives you are really competing against
  • Separate meaningful difference from internal claims
  • Find the evidence that makes the promise credible
  • Remove vague, generic or unsupported language

What you receive

  • A clear primary value proposition
  • A concise supporting statement
  • The priority customer problem and desired outcome
  • The main alternatives customers consider
  • Meaningful points of difference
  • Reasons to believe and supporting evidence
  • A hierarchy of value messages
  • Website, campaign and sales versions

Want some help along the way?

A person annotating an AI chat interface on an iPad with an Apple Pencil
Two colleagues debating a decision over a laptop

Complete the tools independently or add time with one of our senior marketing consultants to review your thinking and strengthen the final result.

Let’s work out what will move your business forward.

Take the free GTM Snapshot and we’ll help you see which part of your go-to-market plan needs attention first.

Take the free GTM SnapshotGet In Touch