Two colleagues working through a go-to-market plan

Senior marketing help, wherever you need it.

From go-to-market strategy and positioning to campaigns, content and fractional leadership, we help you make better marketing decisions and get the work done.

Bring us the whole problem or one part of it.

A consultant working on a laptop at a desk with a lilac lamp

Three colleagues reviewing printed campaign work around a meeting table

You may need a complete marketing plan, a clearer message, a new brand or more experienced hands to lead execution. We can take on a defined project, work alongside your team or become your fractional marketing function.

PACKAGED PROGRAMS

GTM

90-Day Go-To-Market Plan

A clear plan covering your target market, ideal customers, positioning, revenue approach and immediate priorities.

You leave with

Priority market, ICP and the segments worth pursuing
Positioning, value proposition and messaging direction
Revenue motions, channels and customer pathways
Commercial goals, funnel measures and ownership
A roadmap, and a clear list of what to stop

MARKETING

90-Day Marketing Plan

A practical marketing plan covering goals, campaigns, channels, budget, responsibilities and your delivery calendar.

You leave with

Marketing objectives tied to revenue goals
Priority audiences, programs and campaigns
Channel roles, content themes and a coordinated calendar
Indicative budget, owners and dependencies
KPIs, reporting and review cadence

AWARENESS

Authority Building

A focused program that turns your expertise and point of view into a consistent LinkedIn and content presence across your company page and leadership profiles.

You leave with

Optimised company page and leadership profiles
Content themes, pillars and a repeatable posting system
An editorial calendar with posts built for your team
An engagement framework to turn activity into relationships
Monthly reporting and strategy reviews

BRAND

Brand In A Box

A complete, ready-to-use brand for startups and growing businesses, including your logo, colours, fonts, brand guidance, templates and AI brand files.

You leave with

Brand positioning, story and messaging
Logo system, colour palette and font system
Brand voice and writing guidelines
Canva Brand Kit and essential templates
AI brand instruction files for ChatGPT, Claude and Lovable
A practical Notion brand hub

FRACTIONAL SERVICES

Senior marketing leadership, without a full-time hire.

Fractional Marketing Leadership

For businesses that need senior marketing experience but aren’t ready to hire a full-time CMO or Head of Marketing. We can lead your marketing strategy, manage your team and partners, oversee execution and give your leadership team a clear view of what’s working.

Sue Foley & Lorri Randle

Your fractional CMO team

Let’s work out what will move your business forward.

Tell us what's happening in your business. We'll help you work out the most useful next step.

Take the free GTM Snapshot