Market focus
Where can you compete and grow most effectively?
We review your market, opportunities and alternatives to help you decide where to focus and what not to pursue right now.
Make the big decisions behind your next stage of growth.
Over 90 days, we’ll help your leadership team get clear on where to compete, who to target, why customers should choose you and how you’ll turn that into revenue.
The problem
Growth gets harder when the business is working from different assumptions.
Marketing targets one audience. Sales pursues another. The offer changes depending on who is presenting it. New ideas compete for attention, but no one is clear about which ones matter most.
More activity won’t solve that. The 90-Day GTM Plan brings your major growth decisions into one place, gets your leadership team aligned and gives the business a clear set of priorities.
This program is a good fit if:
If several of these sound familiar, the 90-Day GTM Plan can help you find a clearer direction.
Growth has slowed and you’re not sure why
Your business is targeting too many different customers
Marketing and sales describe the offer differently
Your positioning no longer reflects where the business is going
You’re entering a new market or launching a new offer
Your team has plenty of ideas but no shared priorities
Growth still depends too heavily on the founder
You need a clear plan before investing more in marketing or sales
What we work through01 02 03 04 05 06
The decisions that shape how your business grows.
Ideal customers
Which customers are most likely to buy, succeed and deliver long-term value?
We define the customers your sales, marketing and product teams should prioritise.
Positioning and value
Why should those customers choose you?
We clarify the problems you solve, the value you create and what makes your offer meaningfully different.
Route to revenue
How will customers find, evaluate, buy and expand with you?
We map the most practical path to revenue across marketing, sales, product and partnerships.
Customer experience
What needs to happen after the sale?
We look at onboarding, time to value, retention and expansion so the plan accounts for the whole customer relationship.
Priorities and measurement
What needs to happen first, and how will you know it’s working?
We agree on the immediate priorities, responsibilities and measures that will keep the plan moving.
How the 90 days work
A structured process with room for real discussion.
A process without locking you into an artificial timeline. Delivery often overlaps, so this isn’t three fixed 30-day phases.
Step 1
Understand
We gather input from your leadership team, review the evidence and build a clear picture of the business today.
Step 2
Decide
We work through the major choices with your team, test the assumptions behind them and agree on a direction.
Step 3
Build
We bring the decisions together into one practical go-to-market plan with clear priorities for the next stage.
One connected plan for growth.
Your final GTM plan includes:
- 01Market opportunity and focus
- 02Ideal customer profile
- 03Customer priorities and segments
- 04Positioning and value proposition
- 05Core customer problems and outcomes
- 06Route-to-revenue recommendations
- 07Marketing, sales and partner roles
- 08Customer journey considerations
- 09Immediate growth priorities
- 10Measures of progress
- 1190-day action plan
- 12Leadership presentation and final walkthrough
What makes it different
Built with your team, not handed down to them.
We involve your wider team.
Through discussion and digging deep, we find the areas of agreement and bring the important differences to the table work through them based on data and exploration.
The final plan reflects decisions your team has made together, making it far more likely to be understood and used.
Move from decisions to delivery.
You can take the plan and execute it with your own team, continue with our 90-Day Marketing Plan, or bring us in to help with specific parts of the work.
Let’s work out what will move your business forward.
Book a call to talk through where growth is getting stuck and whether the 90-Day GTM Plan is the right next step.