Commercial goals
We begin with what the business needs marketing to help achieve, including revenue goals, growth priorities and key commercial dates.
Build the marketing plan your team will actually execute.
Over 90 days, we turn your business goals and go-to-market direction into a practical marketing plan covering priorities, campaigns, channels, budget, responsibilities and timing.
The problem
A list of marketing ideas isn’t a marketing plan.
Most businesses don’t suffer from a shortage of things they could do. The difficulty is deciding which activities matter, how they work together and whether the team has the time and budget to deliver them.
The 90-Day Marketing Plan turns scattered activity into a clear operating plan, with agreed priorities, ownership and a realistic calendar.
This program is a good fit if:
If several of these sound familiar, a structured plan can help you focus your marketing effort.
Your business has growth goals but no clear marketing plan
Marketing is reactive and driven by last-minute requests
Your team is busy, but activity feels disconnected
Campaigns are launched without clear goals or follow-up
No one has a complete view of the marketing calendar
You need to make better decisions about budget and channels
You have a junior or small marketing team that needs direction
Leadership wants clearer reporting on what marketing is delivering
What we work through01 02 03 04 05 06
From business goals to an executable marketing plan.
Audience priorities
We confirm which customers and buying groups the plan needs to reach. If this work hasn’t been completed, we may recommend starting with the 90-Day GTM Plan or ICP Builder.
Marketing priorities
We decide what marketing should focus on, what can wait and where your available resources will make the greatest difference.
Campaigns and channels
We map the campaigns, content and channels needed to reach your audience and support the customer journey.
Budget and resources
We build the plan around the people, budget, technology and external support available to you.
Ownership and measurement
We assign responsibility, set practical measures and create a regular review rhythm so the plan stays active.
How the 90 days work
We build the plan with the people responsible for delivering it.
Your team helps shape the decisions, so the plan reflects what’s realistic and what people are accountable for.
Step 1
Review
We assess your current activity, performance, resources, commercial goals and existing go-to-market direction.
Step 2
Plan
We make the decisions around priorities, campaigns, channels, budget, timing and responsibilities.
Step 3
Prepare
We create the calendar, campaign briefs, reporting structure and working rhythm your team needs to begin execution.
The strategy, calendar and working documents your team needs.
Your final marketing plan includes:
- 01Marketing goals linked to business goals
- 02Priority audiences
- 03Marketing priorities
- 04Campaign themes and recommendations
- 05Channel plan
- 06Content requirements
- 07Customer journey considerations
- 08Budget guidance
- 09Roles and responsibilities
- 10Annual or agreed planning calendar
- 11Detailed first 90-day calendar
- 12Campaign briefs for priority activity
- 13Measures and reporting framework
- 14Monthly and quarterly review schedule
- 15Leadership presentation and team walkthrough
We live in the real world. You won't receive a plan that assumes unlimited time, people and money.
We build the plan around what your business can realistically deliver.
That means making choices, sequencing the work and being clear about what won’t be prioritised. Your team leaves knowing what to do next, who owns it and how the work connects to the wider business goals.
Do you need the GTM Plan first?
Start with the decisions your business has already made.
Choose the 90-Day GTM Plan if you still need to decide:
- Which market or customer segment to prioritise
- Who your ideal customer is
- How you should position the business
- Why customers should choose you
- Which route to revenue makes the most sense
Choose the 90-Day Marketing Plan if those decisions are already clear and you need to turn them into campaigns, content, channels and a delivery calendar. Some businesses complete both programs, moving from go-to-market direction into a complete marketing plan.
Execute it yourself or keep us involved.
Your team can take the completed plan and run it internally, bring us in for specific campaigns and content, or work with us through ongoing fractional marketing leadership.
Let’s work out what will move your business forward.
Book a call to talk through your current marketing, available resources and what you need the plan to achieve.